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Don Draper Marketing: Mad Men, Then and Now

Today, marketing is more truth telling and educating than convincing. And with more information in the hands of the public, the more enlightened consumers will be. Don and the crew at Sterling Cooper told consumers what to buy. Today, consumers want to know why they should buy it.

5 More Inventive Internet Marketing Ideas

This article looks at five more inventive ways to market your business. Whether you are a start up business or well established, this article will give you some fresh ideas that you can use or adapt to engage both potential and existing customers.

The Worst Day of the Year

So you have worked hard all year and the boss reluctantly allows you to take a week’s holiday at his expense. You and your family have been waiting so long for this week off, so off you go and enjoy yourselves and dismiss any thoughts of work while you are away from the JOB. You have had a great week away from the JOB, and it has now come around to the Sunday evening before the return to work.

The Amazing Power of Using Negative Triggers

Recently, I did a webinar with a good friend of mine, Michael Hauge. Michael’s the go-to guy for creating compelling stories having worked with top screenwriters, Hollywood A-list actors and the like to craft blockbuster hits year after year. Using persuasive stories in your copy gives you a huge advantage over your competitors. Using the right story with the right triggers activates an emotional response that motivates someone to purchase your product.

Reasons Your Website Is Not Converting Traffic Into Leads

Are you wondering as to why after spending hours of effort on your website and after having a sizable number of visitors to your website; why are the footfalls not converting into leads? Well your job does not just end at creating a compelling website, rather that’s just one step taken towards the direction of attracting customers, there is whole lot of work and thoughtful practices that needs to go in to convert the traffic into worthwhile leads and finally customers.

Google Re-Launches Small Business Portal: Google My Business

Google has launched a new portal catering to smaller, local businesses, designed to streamline the management of your Google presence. From this new single interface, you can now control your Google Search presence, Google+ and Google Maps, updating your business information across multiple platforms simultaneously. Beyond the obvious time savings, Google’s My Business portal holds more promising potential for SMBs.

Why Aren’t More Printers Using Web-To-Print?

Web-to-print (W2P) has been heavily promoted for several years but uptake is still lower than might be expected, especially in the wide-format sector. Many potential print e-commerce users in commercial digital and large-format print feel that it is either not relevant to their business or is too difficult and expensive to implement. Why do they think that, and are they right?

The Missing Element From Your Home Based Internet Business?

One of the most important elements for success when you have a home based internet business is having a website that showcases your knowledge and expertise. Building an authority website does not happen overnight. It is a long term process that takes work and focus. But is it really worth the effort?

The 7 Essential Apps to Boost Your Social Media Networking

Social media networking is something that all internet marketers understand to be extremely essential for success. This is the reason why there is always a quest to find the most useful software that can make the networking process easier and save more time while covering more ground too. Right now we are going to talk about the 7 apps that are most efficient and useful to accomplish these tasks.

5 Lesser Known Cool Features of WordPress: Image Editor, Revision History, Playlists and More

Theres so much that you can do with WordPress, it just doesn’t fit into one article. Get your own WordPress blog and invest some time and effort to learn it. You will definitely not regret it. This article explains some of the lesser known features of WordPress which can make your work twice as easy. If you knew these features, you can call yourself experienced. If you didn’t, now you know them and can call yourself well read.

Adzerk to Revive Adserver – A Few Things to Ponder

Things to look for when you are migrating from Adzerk, be it alternative to Adzerk or support for moving to Revive. Hands-on Knowledge on both ad servers and Revive systems are a must for a successful migration.

Getting Digital Marketing Right

Digital marketing is the ability to promote brands on the internet, mobile and other interactive channels to let their customers know and indeed people that have not heard of them about their product or service to increase sales. With more companies seeing the real benefit of online digital marketing it is no wonder that the field is becoming more competitive to get your message across, finding the right format to communicate your promotion is important. Although online marketing is a transition from the traditional marketing it does require a different level of understanding and this is…

How To Avoid Online Frauds

What Is A Scam? Unrealistic headlines such as “How To Make A Million Dollars Fast”, “How To Make Six Figures In A Week” are all potential candidates for online scams. However, there are some exceptions.

Blog Marketing Company – Enhancing Your Business Credibility and Online Visibility

Launching your business online is just the first step, but getting your site located in search results should be your biggest concern, as it will ultimately determine the overall success or failure of your business worldwide. It is quite challenging to get the desired traffic in the initial stages, and as many biz owners have seen:

How Secure Is WordPress For Your Website?

Even though WordPress does have limitations and threats, it is one of the most popular and ideal ways to start a website. This article highlights some common security related issues you need to keep in mind when setting up a WordPress based website. This article explains Spam Comments, Brute Force login attempts and some other activity which poses a threat to WordPress websites.

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